From Millennials to Generation Z, the expectations of consumers in an increasingly digitalized world have never been higher. Short on time, but bombarded with choices, convenience is key to customers. The Internet of Things (IoT) has connected consumers and their homes to retailers in a new reality where the shopping experience is being transformed. Whether printers or dishwashers, more and more“things” are connected to the Internet and are learning the habits and needs of their owners. From the touch of a button to the command of a voice–to simply anticipating the consumer’s need to restock–the future is here, and retailers must keep up.Smart technologies offer an invitation to retailers to enter the homes of consumers and build a lasting relationship. It is a window of opportunity to create value and establish loyalty. The retailers who get it right, get invited back.
